DeTao Master Mathis Heller Acted as Jury for DIA Final Evaluation
The final evaluation for Design Intelligence Award (DIA) kicked off in China Academy of Art (Xiangshan campus) on April 11th. With “Oriental Intelligence, Living Wisdom, National Capability, Innovation Resourcefulness" as the core values, DIA advocates that design return to its origin "Design Intelligence ( Zhi Zao)". Led by the design, while focusing on the industry, the CIA puts the human life in the first place. It aims to commending the excellent design works contributing to the optimization of people production and living mode, boosting the industrial innovative growth and creating exemplar value for the transformation of the small and medium sized enterprise. The final evaluation combines the group-wise evaluation with the collective one. The final Top 100 list comes forth via observing two basic principles: majority rule and reconsideration.
When Prof. Mathis Heller was interviewed, he told us that he saw lots of intelligent works among the entries, and he expected very much that they could play their catalytic role for future life. Since the design is in service of life in essence, the best designs desired by human being are those widely used in the daily life and bringing forward the society.
It provides a fair, ethical and competitive platform for companies, designers and innovators from all fields with different experience levels, different disciplines and market focus to compete on. A' Design Award aims to provide a global audience for award winners to showcase their success and talents to. The A' Award and Competition aims to act as blender; to bring together designers, companies, the audience and the press so as to highlight good products and services.