DeTao Master Professor Mathis Heller Attends the 10Best Awards Ceremony 2013 Initiated by ‘Car and Driver’
(Shanghai, Jan. 10) The 10Best Awards Ceremony 2013 initiated by ‘Car and Driver’, the first major automobile magazine in China, took place at the Shanghai Film Plaza on January 10, 2014 bringing together almost one hundred participants. Attendees included executives of well-known auto companies from both home and abroad, press associates, movie stars and pop idol who jointly presented a number of accolades including the Driving Pleasure Award, Innovation Award, Design Award, Readers’ Choice Award, and the Interactive Marketing Award. The event marked the 8th ceremony since the prestigious 10BEST Award was introduced to China, and Professor Mathis Heller, DeTao Master of Automotive & Industrial Design & Sustainable Urban Concepts, was invited to the event to present the awards.
That evening, Professor Heller announced and presented the Innovation-Domestic Award to Peugeot 3008 and handed out the Innovation-Imported Award to BMW 3 Series Gran Turismo.
The 10BEST event was initiated by the U.S. magazine ‘Car and Driver’ and was first published in 1955. Spanning a publication history of nearly 30 years, the Chinese edition of the magazine introduced the award to China in 2006. As a time-honored event in the global automotive industry, it releases the award list simultaneously in each country’s edition every year. Selection is rigorous and objective; in addition to the standards and procedures that editions of other countries have adopted, the Chinese edition of ‘10BEST’ has tailored the standards to its local market, closely following the domestic industry trends and consumer demand. The award has become the barometer of the auto industry in China.
As the freelance expert and columnist of the magazine, Professor Heller will contribute to the column on the cutting-edge ideas of international automobile and industrial design each month starting from 2014. With his contributions, he hopes to bring a more global vision to this already major design magazine.