Founder of MdB Associates, laureate of D&AD Golden Awards —— Michel de Boer


Michel de Boer is the starter of his own independent design consultancy MdB Associates. Having rich experience in Branding, Corporate- and Graphic Design for more than 30 years, Michel de Boer worked for many clients around the world on projects that require international implementation in the commercial sector and the public sector. He has won many international awards. Amongst them two prestigious D&AD Golden Awards and six Silver Awards. These annual awards are highly respected, and regarded as a major event in the world of design and advertising. Recently he has being voted by D&AD as one of the ten most awarded designers ever. His portfolio includes prestigious projects such as for Apple, Allianz, AmorePacific, Buick, Danish Post, Nike, Shell, TNT, City of Hong Kong and the national government in the Netherlands and South Korea. He has taken part in many international design conferences and is frequently asked to take part as a jury member in international design competitions. Michel is a member of the professional organisations, Designers and Art Directors Association United Kingdom (D&AD) and Alliance Graphique International (AGI). In December 2012, Michel de Boer joined DeTao Masters Academy as a DeTao Master of Design.

Professional Achievement

•  Two D&AD Golden Awards and six Silver Awards

•  Numerous Red Dot Awards including one Grand Prix and two Best of the Best Awards

•  Fourteen ADCN Awards (Art Director Club Netherlands)

•  Two Type Director Club New York Awards

•  Two Art Director Club New York Awards

•  Two British Society of Typographic Design Awards

•  Broadcasting Design Award USA

•  Rotterdam Design Award

•  Dutch Design Award

•  Deutsche Designers Club Award

•  Two Biennale Brno Awards

•  Four CBNB Awards

•  Eight European Design Awards


Publications and Works

•  Title: ‘Logo Design’, Volume 3 – 2011

    page 26-35, ‘Brand positioning for a University in the Netherlands’ (case study)

    Editor: Julius Wiedemann

    Publisher: Taschen, Germany

    Year: 2011

    ISBN: 978-3-8365-2421-6

•  Title: ‘Archief Studio Dumbar-PTT’

    History of Studio Dumbar and the Dutch PTT case

    Editors: Paul Hefting, Marie Christine van der Sman (NAGO)

    Editor in Chief: Sybrand Zijlstra

    Year: 2010

    Publisher: [Z]OO producties, the Netherlands

    ISBN: 978-90-74009-70-6

•  Title: ‘Logo Design’, Vol. 2 -2009

    page 64-67,‘The national Chinese TV competition identity’ (case study)

    Author: Michel de Boer

    Editor: Julius Wiedemann

    Publisher: Taschen, Germany

    Year: 2009

    ISBN: 978-3-8365-0942-8

•  Title: Studio Dumbar in the series ‘Design & Designer’

    Introduction by Alain Le Quernec

    Year: 2006

    Publisher: Pyramyd éditions, France

    ISBN 2-35017-039-X

•  Title: ‘Studio Dumbar’ - GGG Books 37

   Monography with an overview of Studio Dumbar’s work

   Editor: Ikko Tanaka

   Year: 1998

   Publisher: Ginza Graphic Gallery, Japan

   ISBN 4-924956-37-6

•  Title: ‘Studio Dumbar - Graphic Designer’s Design Life’

   Essay on the work of Studio Dumbar

   Monography with an overview of Studio Dumbar’s work

   Editor: Wang Xu

   Year: 1998

   Publisher: China Youth Press, Honk Kong

   ISBN 7-5006-2889-7

•  Title: ‘Design Exchange  nr. 13’

   Edition on Dutch design

   Editors Wang Xu and Wang Hanbai

   Year: 1998

   Publisher: China Youth Press, People’s Republic of China

   ISBN 7-5006-3119-7

•  Title: Essays on design 1 - AGI’s designers of influence

   Essays by influential post-war graphic designers

   Editor: Robyn Marsack

   Publisher: Booth-Clibborn Editions, London, United Kingdom

   ISBN 1 873968 24 8

•  Title: ‘Behind the Seen’

   Monography with an overview of Studio Dumbar’s work

   Editor: Wim Pijbes

   Year: 1998

   Published by H.Schmidt GmbH, Maiz-Hechtheim, Germany 

   ISBN 3-87439-335-6

•  Title: ‘Studio Dumbar - Take new ways to express yourself’

   Editor: Hanna Gerken

   Year: 1993

   Publisher: H.Schmidt GmbH, Maiz-Hechtheim, Germany.

   ISBN 3-87439-305-4


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    China's recent complex developments on a social, economical, cultural and political level forms the starting point of the new SIVA·DeTao Advanced Class curriculum `Branding, Identity & Public Space'.