Course Description

Does your company have the following concerns? The company is planning new brands, but does not know how to orient in the market
The existing brands with the targeted audience groups do not agree with the original designThe brands are desired to be adjusted with price points or targeted groups, or wish to reshape brand image.Your brand loses its unique identity, can’t be distinguished from its competitors and can’t be recognized in its market.
Inconsistent brand recognition and value recognition in your company, resulting in divergence of brand development.
Inconsistent branding identity (e.g. in store, for packaging, for promotion, etc.), resulting in brand confusion among your consumers.
You want to expand product line, but don’t know how to maintain brand consistency.
DeTao Master Florin Baeriswyl Studio provides a two-day special training course – Core Philosophies on Branding to address the above problems and provide enterprises the following branding services:
Understand definition and structure of brand
Streamline and extract value, mission and vision of a brand
Clarify brand differentiation and uniqueness
Develop insights into brand trend and integrate it with brand development
Design comprehensive brand experience

Target Students

Middle and high level managers
Marketing and branding team
College teachers