Professor Timothy Jacob Jensen, is Chief designer and CEO of Timothy Jacob Jensen Studios. The studio provides solutions for international brands, companies and organisations in the business areas of design, branding, graphic design, architecture, fashion and interior and it operates by a fair share principal, where everyone in the value chain gets a fair pay and credit for their work.

 

Timothy Jacob Jensen was born in 1962 to an American mother from New York and a Danish father from Copenhagen. From the age of four, he grew up in the rural surroundings of Hejiskov on the shores of the Limfjord in Jutland Denmark. From a very young age, Timothy was regarded as a prodigy by many. Having has a rebellious educational upbringing and spending only 7.5 years in school, Timothy joined his father Jacob Jensen’s design studio in 1978 and spent the next six years working there. Timothy joined Bang & Olufsen’s chief designers, Jacob Jensen and David Lewis, at the age of 17, and at 19 he had designed his first car, named Logicar. At the age of 22, he designed the iconic Jacob Jensen classic wrist watch, which was later included in The Museum of Modern Art New York design collections. After running his own studio in Copenhagen for three years, he travelled the world and worked with Ross Littell in Como, Italy and Gerry Musset in Melbourne, Australia.

 

In 1990, Timothy took over the studio in Hejlskov along with the overall responsibility for all designs and initiatives created up until the end of 2018. As CEO at Jacob Jensen Design, Timothy founded the Scandinavian lifestyle brand Jacob Jensen, which grew to be represented in more than 30 countries. He became chief designer at Gaggenau at the age of 30. At 32, he became advisor to the Cultural Affairs Committee of the Danish government and was included in the book “Who’s Who” at 34. At the age of 34, Timothy had his first daughter, Toko and at 38, a second daughter, Freja. Timothy has been a prominent international keynote speaker since the age of 40, and he was made professor at Fudan University in Shanghai at 48. In 2011, he was appointed as Master of DeTao Masters Academy and established the Jacob Jensen Design I DeTao Shanghai studio. At the age of 51, he established Jacob Jensen Design I KMUTT Bangkok studio in collaboration with King Mongkut’s University of Technology Thonburi.  

 

Timothy was named Designer of the Year in China in 2017 at the age of 55, and the following year he was appointed a member of the jury for the iF Design Award 2019, one of the world’s most prestigious design prizes. At the age of 56, Timothy sold all his shares at Jacob Jensen Design and opened Timothy Jacob Jensen Studios in 2019.

 

As Professor and international Keynote Speaker, Timothy Jacob Jensen has been giving tailor-made lectures and workshops for more than 15 years, covering major issues in design, aesthetics and the practical implications of beauty. He has become one of the most prominent spokespersons on Scandinavian values and how to contribute to a better world through mutual trust and education.

Design Styles

In the 20th century there have been two main global industrial/product design styles:

 

The Bhuthus/ULM Style

The Bauhaus tradition, known for its rationalist and minimalist credos of "form follows function" and "Less is more", emerged in Germany in the 20s and became the design format for consumer products by the Ulm School of the 50s. The most well-known examples is the work of German designer Dieter Rams from the 60s; he applied this design language to Braun's products, enabling the company to create their own design identity.

 

The Bauhaus/Ulm style was taken up again in the 80s by Audi and has been the foundation of Apple's designs for the last 20 years. Apples's highly successful use of the Bauhaus/Ulm tradition has served as an inspiration for brands throughout the world.

 

The International / Maya Style

In the 20s, the International Style emerged within architectural design in the United States. Its characteristics included linear impressions of weightlessness and the use of glass and steel. Parallel to this, American design icon Raymond Loewy developed his consumer-friendly design using the MAYA principle: “Most Advanced Yet Acceptable”.

Representative Works：

Bang &Olufsen Beocenter 9000

 

Jabra JX10 Bluetooth headset

Modular power track for Xpower

Chief designer for Gaggenau

Logicar design study

Appointed Design Icon of the Danish National Classic;Aalborg Christmas Aquavit 2019 

In the speech, Jacob Jensen will share the classic design language of JOCOB JESEN DESIGN COMPANY. He will also invite the audience to the studio to experience new employees’ welcome ceremony in which they will experience life, death and reincarnation by drawing in vertical, parallel lines or circles with charcoal. The entire speech will be full of Nordic design philosophy and humanistic concerns. He will explain Scandinavian values of honesty, peace and love in Nordic region, which are also the beliefs Jensen Design upholds. Particularly it is emphasized that the designer should be a faithful person who’s faithful to the clients and products. Only thus, she/he can design a good product.